# Blog & News

Let Kasisto help you lead into the horizon by uncovering the best path to a generative AI-backed, future-ready position in the FinTech market.

### [3 Ways to Build an IDA With Personality](https://www.cutimes.com/2022/11/02/3-ways-to-build-an-ida-with-personality/?slreturn=20221009113757)

### [3 Steps to Building an IDA with Personality](/content/blog/3-steps-to-building-an-ida-with-personality/index.html)

An intelligent digital assistant, or IDA, is a forward-facing, “bank-smart” digital solution that addresses customer queries, provides detailed financial information,…

### [Elevate Your Financial Institution’s Marketing Strategy with a Personalized Digital Assistant](/content/blog/elevate-your-financial-institutions-marketing-strategy-with-a-personalized-digital-assistant/index.html)

You may already have marketing associates on your team, but have you ever considered “hiring” an intelligent digital assistant? Also…

### [BankSouth, Westpac invest in their virtual assistant provider, Kasisto](https://www.americanbanker.com/news/banksouth-westpac-invest-in-their-virtual-assistant-provider-kasisto?utm_content=218760870&utm_medium=social&utm_source=linkedin&hss_channel=lcp-3773871)

### [Westpac pours millions into US AI chatbot firm](https://www.afr.com/technology/westpac-pours-millions-into-us-ai-chatbot-firm-20220818-p5bayi?utm_content=218771988&utm_medium=social&utm_source=linkedin&hss_channel=lcp-3773871)

### [Kasisto Raises Additional $15.5 Million From FIS and Westpac in Oversubscribed Series C Round](/content/press-releases/kasisto-raises-additional-15-5-million-from-fis-and-westpac-in-oversubscribed-series-c-round/index.html)

This funding will grow Kasisto’s global AI innovation partnerships and accelerate expansion in the US community banking market New York,…

### [Moxo and Kasisto Partner To Strengthen Client Interactions In Financial Services](https://www.prnewswire.com/news-releases/moxo-and-kasisto-partner-to-strengthen-client-interactions-in-financial-services-301583396.html)

### [The Digital Transformation Misstep to Avoid](https://www.cutimes.com/2022/06/22/the-digital-transformation-misstep-to-avoid/)

### [How It’s Done: Conversational AI and a Personalized Digital Banking Assistant in 30 Days!](/content/blog/conversational-ai-and-personalized-digital-assistant-in-30-days/index.html)

### [Westpac builds ‘central brain’ to rule all of its bots](https://www.americanbanker.com/news/westpac-builds-central-brain-to-rule-all-of-its-bots)